Branding a Graphic Design Services for Friends Central School Philadelphia

Friends’ Central School

Branding a school dedicated to shared values

Founded in Quaker Values, Friends’ Central School is driven by a simple idea: We Go Further. This mantra embodies the school’s commitment to academic excellence and their dedication to awakening courage within each one of their students.

Typography and photography play a pivotal role in pushing the boundaries throughout the brand. Collateral tells a broader story of every student’s experience with the use of overlapping photography and graphics that expand along an underlying xy axis, creating dynamic and engaging layouts.

Dark blue background with center white text overtop that reads We Go Further

Grid of stationery for Friends Central school.

Animated gif of a white seal on a blue background. Seal elements animate in and out.

Dark blue background with white text that reads Friends' Central School

Their historic seal was updated to have cleaner lines and modern typography. The brand now utilizes multiple versions of the logo, and a new type mark, to layer into designs and add texture.

Grid of Friends' Central marketing materials on a light blue background

Single brochure open spread on a dark blue background. The text reads: Strength Stems from Balance and sits facing a red background with layered photos of a basketball court and a woman doing yoga

A bright and simple color palette paired with clean, modern fonts bring to life the stories of the students and faculty.

Grid of spreads from the Friends' Central viewbook

Three brochure covers lined up on a navy blue background

Navy blue box with large white letters reading We Go Further on a blue background

Unfolded poster on a navy blue background that reads We Go Further and has a grid of small photos on a white background

Type and image crop off the edge to express the school’s mantra of We Go Further.

Animated gif of a blue folder with a panel opening and closing to reveal the text We Go Further Together

Grid of brightly colored postcards with portraits and quotes

Three mobile screens lined up on a blue background, displaying social media graphics for Friends' Central School

Image of a billboard against a brick building with windows. Billboard is blue with navy blue text that reads We Go Further and a photo of a graduate throwing her cap in the air

Image of a public bus with an advertisement for Friends' Central School

Two advertisements for Friends' Central School

Studio: J2 / Team: Brian Jacobson, Cara Cox, Lucy Price