Griggstown Farm
Branding a sustainable, family-owned farm-to-market
Griggstown Farm is a local and sustainably operated farm and market in Princeton, New Jersey, offering fresh poultry, homegrown produce, fruit and savory pies, and homemade specialties. They were looking to elevate their brand to match the quality of the prepared and fresh, local goods sold in market and wholesale.
Warm tones and design elements were incorporated into this clean and easy-to-use system to emphasize the simplicity and sustainability at the heart of everything they do.
Inspired by tones found throughout the farm, the color palette speaks to the natural environment and highlights the homemade quality of their products.
Their product packaging features custom typographic patterns that highlight the wholesome ingredients that make up their beloved pies.
Functional and easy-to-use templates were created for community outreach such as nonprofit and school fundraisers, CSA programs, and recipe ideas.
Creative Director: Brian Jacobson