Branding, logo and packaging design for tea, honey and other seasonal goods.

ILOMAA FOREST FARM

Sparking joy in the land of joy

ILOMAA FOREST FARM is 40 acres of land in Ktunaxa Homelands (Ta Ta Creek, BC.) Rooted in traditional teachings, owners Becky + Juho practice deep listening and reciprocity, and receive only what the forest offers to create their line of wildcrafted teas, honeys, and other seasonal goods. They are on a mission to support the land and help her thrive in the same way she does for them.

Honoring Juho's first language, ILOMAA is a Finnish word meaning Land of Joy. Their farm practice is a seamless blend of Land-based knowledge and teachings from Finland, along with values they’ve cultivated and learned from teachers throughout Ktunaxa ʔamak̓is.

In partnership with Melissa McFeeters, we created a mark that is inspired by the Sun, Land, and Plants that thrive in the forest. A vibrant color palette pairs with bold shapes that represent ingredients found in nature. A slightly hand-drawn approach gives a touch of imperfection and whimsy to materials.

Overhead photograph of jars of tea and honey on a light purple background. Tea ingredients are dispersed throughout a grid of opened jars, to display the teas, and closed jars that are lying on their side, to display the labels.

Yellow square with white diamond centered over top, with centered black text that reads: Land of Joy.

Inspired by the vibrancy, nourishment and beauty of the forest, Becky + Juho celebrate what nature has to offer, and are constantly finding joy within the Land.

Photography of Juho and Becky Pelkonen, holding hands and smiling in a field.

Ilomaa Business card front and back, displayed on a brown background.

Bold black shapes in a grid, over a bright red background

Photograph of Ilomaa tea jars lined up on a tan background

Image of a tea jar on it's side, spilling out loose leaf tea

Photo of a hand holding a white flower with a yellow center

Photo of four jars of Ilomaa honey lined up on an olive green background

Photo of a person holding an Ilomaa tote bag filled with bread, with blurred out trees and nature in the background. The tote bag is cream with a black graphic pattern that says ILOMAA FOREST FARM below it.

Design Partner: Melissa McFeeters
Chai Tea Photo: Caitlyn Peesker